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This website is the property of Pur Natur nv.

Contact details and Registered office:
Pur Natur nv (referred to hereinafter as Pur Natur)
Hoogstraat 25
B-9770 Kruisem
Phone: +32 (0)9 333 93 99
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Company number: B.T.W.-BE 0882 557 864
By accessing and using this website, you declare that you expressly agree with the general terms and conditions below.

Limitation of liability

The information at this website is general in nature. The information is not geared to any personal or specific circumstances and hence may not be considered as providing personal, professional or legal advice to the user.

Pur Natur makes every effort to ensure that the information made available at the website is complete, correct, accurate and up to date. Despite these efforts, inaccuracies may occur in the information made available. If the information provided contains inaccuracies, or if certain information at or via the website is unavailable for any reason, Pur Natur will make every possible effort to rectify the situation as quickly as possible.

However, Pur Natur cannot be held liable for any direct or indirect damage that may occur from making use of the information at this website. If you should notice any inaccuracies in the information made available via this website, you can contact the webmaster for the site.

The contents of the website (links included) may be altered, modified or supplemented at any time without prior notice. Pur Natur provides no guarantees as to the correct functioning of the website and may not be held liable in any way for the poor functioning or temporary (un)availability of the website or for any form of damage, direct or indirect, that may arise from accessing or using the website.

Pur Natur cannot under any circumstances whatsoever be held liable for any damage that is attributable to the use of this website or any other site, in particular as the result of links or hyperlinks, including, without limitation, all losses, any interruptions to business, damage to programs or other data on the computer system, equipment, programming or other property of the user.

The website may contain hyperlinks to the websites or pages of third parties, or refer to them indirectly. The placing of links to these websites or pages in no way implies any implicit approval of their content.

Applicable law

Belgian law applies to this website. Consulting this website implies that you are subject to the jurisdiction of the courts in Belgium and that you agree to bring all matters before these courts only.

Intellectual property rights

The contents of this website, including the brands, logos, drawings, data, product or company names, texts, images, etc. are protected by intellectual property rights and belong to Pur Natur or entitled third parties. Use is not permitted without prior written consent.

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Contact us

Do you have questions or would you like to contact us?

If so, fill out the form below or phone us on: +32 (0)9 333 93 99.
We would be delighted to help!

Hoogstraat 25 • B-9770 Kruisem
T. +32 (0)9 333 93 99 • F. +32 (0)9 281 18 68
This email address is being protected from spambots. You need JavaScript enabled to view it.



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Privacy Policy

Last amended on 24/05/2018

NV PUR NATUR - MIK SA takes your privacy very seriously.

Although most of the information on this website is available without requiring the visitor to provide any personal data, users may nevertheless be asked for personal data.

This can be done, for example, when users request more information via web forms. This information will be used exclusively to answer your question. If no follow-up actions are required, your data will be deleted. If a user provides information on a fill-out form or sends us this information by email, we will use this exclusively to respond to the inquiry, unless the user has independently indicated wishing to remain informed in future. The information referred to above includes, in principle: surname, first name, email address and, if applicable, telephone number, company name and job title. We also retain the correspondence between us and the user, such as correspondence related to newsletter subscription. Your consent will always be asked before you register for and receive our newsletter. Only the relevant data, this being your name and email address, are retained. You can unsubscribe in the unsubscribe module in the newsletter, or contact the website administrator at This email address is being protected from spambots. You need JavaScript enabled to view it., when participating in a promotional activity or competition on the website, for example. The data will only be used within the context of the activity or competition. Once the activity or competition is over and everything has been processed, all the data will be fully deleted within a clearly described period (one month).

NV PUR NATUR - MIK SA has no intention of collecting data about website visitors below the age of 16. It is, however, not possible for us to determine if a visitor is older than 16. We recommend that parents are involved with the online activities of their children with a view to preventing data about children being collected without parental permission. If you are certain that we have collected personal data from a minor without your permission, please contact us by This email address is being protected from spambots. You need JavaScript enabled to view it. and we will delete this information.

Personal data are not passed on or sold to third parties who would like to make use of this data independently. We do, however, make use of certain services (website hosting, e-mail clients [e.g. Outlook], back-up and data storage [e.g. Dropbox], etc.) and analyse your web visit [e.g. Google Analytics]). These service providers are not permitted to use your data, but they are stored on their servers which means that, strictly speaking, they do receive (and process) this data. However, they have provided us with the necessary guarantees ensuring that your data is securely retained. They are, of course, held to observe the objectives included in our privacy statement. It is in our legitimate interest to share data with these parties for these objectives.

We share information with affiliated companies in which NV PUR NATUR – MIK SA has an interest and subsidiaries for business purposes, such as internal administration and the promotion of our products. It is in our legitimate interest to share data with these parties for these objectives.

We can share your personal data in the event of a merger, acquisition or the sale of one or part of our assets. Of course, we will inform you of your rights in this by email and/or a clearly visible notification on our website.

We take the protection and security of your personal data very seriously. Although we take reasonable precautionary measures to protect the personal data we collect, no security system is impenetrable.

We use a wide range of suitable technical and organisational measures to protect your personal data and to help prevent the theft, misuse and unauthorised access, disclosure, modification and destruction of information about you from taking place. We retain the personal data you provide on computer systems with limited access and in a controlled environment, for example. Besides this, we ensure that our external data suppliers offer suitable security measures.

Additionally, the security – with regard to web hosting – of the processed data is safeguarded because the data is encrypted on our website, because the website is provided with https protocol, because daily backups are made, because firewall protection is used, and because all processed personal data is retained within the European Union.

However, should a data leak occur despite all these precautionary measures, a mandatory report will be issued within 72 hours. Additionally, we will make every effort to resolve these problems as soon as possible and will amend our security policy to prevent similar problems from occurring in the future.

In accordance with the law on the processing of personal details of 25 May 2018, the user is legally entitled to consult and, if desired, to correct his/her personal data. The user has the right at all times to request the deletion of all his/her personal data. This can be done free of charge via This email address is being protected from spambots. You need JavaScript enabled to view it.. If applicable, proof of identity (copy of an identity card) can be requested.

When visiting our website we collect only data which is needed to improve the functioning of our website. This is done via ‘cookies’. You will find more information about this in our Cookie Policy. Cookies also provide us with technical information, including the internet protocol (IP) address that is used to connect your computer to the internet, your browser type and version, the time zone settings, browser plug-in types and versions, the operating system and platform. NV PUR NATUR – MIK SA can use Google Analytics to collect anonymous or aggregated data of a non-personal nature, such as browser type or IP address, the operating software that you use or the domain name of the website from which you were directed to our website, or the website you are directed to after visiting our website. This makes it possible for us to permanently optimise our website for its users.

If you have any questions with regard to your personal data, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Unless stated otherwise NV PUR NATUR – MIK SA is the controller for the personal data we collect and to which this Privacy Statement applies. Our address is: Hoogstraat 25, 9770 Kruisem, Belgium.

We are entitled to amend or update this Privacy Policy when we consider this to be necessary or are obliged to do so by law. We therefore recommend reviewing it regularly. When this statement has been amended, the date after ‘Last amended’ at the top of the statement will be updated. In the event of any major changes in the Statement or the manner in which we use your personal data, we will inform you by posting a notification of the change before it has been taken into effect or by sending you notification directly. We recommend regularly rereading this Statement for more information about how we use your information.

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Our values

We are a company operating in the fresh food industry.
We do this with respect for the Earth, the Water, the Air and the Animals; major Elements.

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Core strengths

1. Our organic certification both underlines and confirms the quality of our products.

Le label européen certifié par Certisys

The European quality label
certified by Certisys BE-BIO-01

2. Our simple and characteristic packaging is an expression of our philosophy.

3. Products made from fresh organic Belgian milk sourced from farmers we have been working with for a very long time.

4. Craftsmanship: delicious set or stirred yoghurts, which are fermented in the pot or in a tank, respectively

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History of the Pur Natur group


In 1902 the dairy operation St. Eligius was set up in the village of Kruishoutem in East Flanders. The raw milk was collected from farmers in the surrounding area, skimmed and brought back.

Shortly after the end of World War II this grew into a fully-functioning dairy company under the name Melkinrichting Kruishoutem (Kruishoutem Dairy), abbreviated to MIK.

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The production process

  • 01 Transport V 2

  • 02 Pipings

  • 03 Productie

  • 04 Yoghurt

  • 05 Afvullen

  • 06 Lijn V 2

  • 08 Hand V 2

  • 09 Standyoghurt

  • 10 Koelruimte

  • 11 Labo

Our key concerns during the production process are hygiene, quality and sustainable energy use. The Pur Natur production plant is IFS certified (high level) and our laboratory sets stringent quality standards against which all raw materials and end-products are carefully tested.

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Discover all the companies of the Pur Natur group

Download Pure Nature logo

Professionals can download a vectorialized version of the Pure Nature logo here in high resolution.

Download detailed Pure Nature product sheets

Professionals can download all our detailed product sheets here in PDF-format.

Download detailed Pure Nature product sheets

Download certificates

Professionals can download these certificates:

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